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His ancestors already produced wine in Bordeaux in the mid - 18th century, and Pierre Chainier proudly continues the tradition when he founded the domaine in 1960 on the banks of the Loire River . Today, the Maison Pierre Chainier is still a family business. Based in Amboise, a historic town that was home to members of the French royal family and the great Italian artist Leonardo da Vinci, Pierre Chainier is often considered to be the most important family - owned winery in the Loire. Cultivating acclaimed vineyards in Touraine and Vouvray, the Decanter Magazine has given the status of ‘highly recommended’ to Pierre Chainier . A great reward for the dedication and passion Pierre Chainier and his family have put into producing terroir driven wines of best value for money.