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Char is a brand produced by Endo Sake Brewery, which is located in Suzaka, Nagano Prefecture. The brewery was founded in 1864 for the local Suzaka clan and began to supply sake to the clan's head. Since then, from the second to the fifth generation, we have inherited the intention of the first brewer, Endo Tokusaburo, to make delicious sake and continue to make sake to brew and nurture.